Three innovations

1. Quarterly updates - The status quo is to update market models once a year, leaving 6-9 months gaps between when vendor's report revenue and when the models are published. This is like trying to fly an airplane with air speed and altitude readings from 20 minutes ago.  Senior executives need the most up-to-date information about how the market is trending to make their best decisions.
2. Forecasting based upon guidance- The status quo is to survey a large number of buyers about their spending intentions for the next year and use that as an assumption for a 5-year forecast.  The Better Way SmartView tracks quarterly guidance given by 220 of the largest IT services vendors CEO's to their investors.  When you are making strategic decisions, would you rather base them on a forecast built upon buyers with no skin in the game?  Or CEO's who are putting their reputation/careers on the line?
3. Leveraging unstructured insights - There is a wealth of insight available to improve vendor models: Professional Networks, Job Postings, Company's House disclosures. However, this data is currently not being leveraged at scale since it's unstructured.  GenAI has changed the game in enabling this data to be ingested, trained onto an ontology, and aligned to financial statements.